As a result of the tens of thousands of emails that we generated on the International Labor Rights Forum's website and at Change.org, and the ongoing advocacy of unions and labor rights groups, JC Penney, VF Corporation, Gap, Carters, Philips Van Heusen, Abercrombie & Fitch, Target, and Kohl's have all contributed to the fund for compensating injured workers and the families of the deceased.

But that’s only a start. Building safety is a tremendous concern in Bangladesh garment factories, and the Bangladeshi factories producing for these brands and many others continue to lack safety measures to prevent future fires or building collapses. Bangladesh is one of the largest and fastest growing exporters of garments, which makes the trend of workplace deaths even more concerning. As part of the solution, US and European apparel brands that have their garments sewn in Bangladesh should adopt a truly meaningful building safety program that includes thorough, independent, well-funded and publicly-transparent safety inspections of all multi-story supplier factories in their Bangladesh supply chains.

The tragedy last week could also have been prevented through improved building-safety measures. At least two of the same Hameem brands were sourcing from this factory, Eurotex. The factory management has provided the families of each of the deceased workers with TK20,000 (US$259), but that sum falls far short of the TK1.7million (US$22,000) per family that worker organizations are demanding.

ILRF has communicated our concern with the brands that are sourcing from Eurotex, and we will call for further consumer action if it becomes necessary. We’ll also continue to push for a comprehensive building safety program in Bangladesh to establish more transparent and effective prevention initiatives. Nothing less than workers’ lives are at stake.